Digital Marketing Specialist

Digital Marketing Specialist — Nexus Retail Group

Chicago, IL | November 2023 – Present

• Designed and executed 14 paid search and social media campaigns across Google Ads and Meta Ads, generating a 42% increase in year-over-year inbound leads and lowering average cost-per-lead by 19%.
• Optimized website SEO architectures and implemented metadata enhancements for 24 high-intent product pages using Semrush, boosting organic search traffic by 34% over a 6-month period.
• Directed A/B multivariate landing page testing on HubSpot for 8 primary lead-generation funnels, which improved conversion rates from 2.4% to 4.1% and captured 1,200 additional marketing contacts.
• Allocated an annual digital advertising budget of $180,000 across multiple paid channels, tracking performance in Google Analytics 4 to maintain a 3.5x ROAS and secure $630,000 in attribution revenue.

Associate Digital Marketing Specialist — Vanguard Growth Media

Chicago, IL | July 2021 – October 2023

• Coordinated weekly email marketing distributions via Mailchimp to a subscriber database of 45,000 users, improving the average email open rate by 22% and click-through rates by 14%.
• Formulated paid social media copy and asset testing procedures on Meta Ads Manager for 12 client campaigns, which reduced customer acquisition costs (CAC) by 15% across target demographics.
• Constructed 6 custom performance dashboards in Looker Studio, integrating data from 5 disparate APIs to save marketing analysts 8 hours of manual data entry weekly.
• Analyzed monthly search performance using Google Search Console to draft weekly optimization reports, identifying keywords that boosted organic search traffic for core clients by 18%.

Search engine optimization (SEO), Pay-per-click (PPC) advertising, Keyword research, Content strategy, Conversion rate optimization (CRO), Email marketing, A/B testing, Social media marketing, Google Analytics 4, Google Ads, Meta Ads Manager, HubSpot, Semrush, Mailchimp, Looker Studio, Google Search Console

E-commerce SEO Overhaul

Role: Lead SEO Analyst

Tools: Semrush, Google Search Console, WordPress, Screaming Frog

Optimized technical SEO and site speed for a retail client, resulting in a 48% growth in organic revenue and a 2.1-second reduction in page load speed over 5 months.

SaaS Paid Lead Acquisition Campaign

Role: Paid Ads Specialist

Tools: Google Ads, Meta Ads Manager, HubSpot, Unbounce

Developed and managed a targeted search and social campaign, generating 2,500 new product trial signups and increasing conversion rate by 34% within 90 days.

• Google Analytics Individual Qualification (GAIQ) (2022)
• HubSpot Inbound Marketing Certification (2021)
• Google Ads Search Certification (2022)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Mentored 12 student marketers through a regional marketing association (2023-present)
• Availability: 2 weeks notice