Digital Marketing Manager

Digital Marketing Manager — Nexis Digital Group

Chicago, IL | March 2023 – Present

• Led a team of 4 marketing specialists to execute digital campaigns across search, social, and email, increasing net-new inbound leads by 38% over 12 months.
• Managed a digital ad spend of $850K across Google and Meta Ads, reducing cost-per-acquisition (CPA) by 24% while maintaining a 3.2x return on ad spend.
• Spearheaded web optimization and A/B testing on 25 high-traffic landing pages using Optimizely, boosting average conversion rate from 2.1% to 3.8% within 6 months.
• Designed and implemented a customer nurturing email automation workflow in HubSpot for a database of 55,000 subscribers, improving click-through rate by 19%.

Associate Digital Marketing Manager — Aero Retail Solutions

Chicago, IL | September 2020 – February 2023

• Managed search engine optimization (SEO) strategy for a B2B SaaS website, increasing organic search impressions by 45% and driving 12,000 monthly visitors.
• Created and executed paid social advertising campaigns with a monthly budget of $25,000, resulting in a 40% growth in marketing-qualified sales pipelines.
• Analyzed campaign performance metrics using Google Analytics (GA4) to deliver weekly reports, helping reallocate 15% underperforming ad spend to high-ROI channels.
• Collaborated with content and design teams to produce and distribute 20+ inbound marketing resources, driving a 28% increase in organic sign-ups over 12 months.

Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC) Advertising, Conversion Rate Optimization (CRO), A/B Testing, Email Marketing Automation, Inbound Marketing, Web Analytics, Content Strategy, Customer Acquisition, Budget Forecasting, Google Ads, Meta Ads Manager, GA4, HubSpot, SEMrush, Salesforce

B2B Lead Generation Overhaul

Role: Campaign Lead

Tools: HubSpot, Google Ads, GA4, Salesforce

Redesigned paid acquisition funnel and automated email sequence, boosting SQL conversion by 34% and cutting customer acquisition costs by $45 per lead.

E-commerce SEO Migration

Role: SEO Project Manager

Tools: SEMrush, Screaming Frog, WordPress, GA4

Managed technical migration of a 1,200-product online storefront, recovering lost organic rankings and increasing organic transaction revenue by 26%.

• Google Analytics Certification (GA4) (2025)
• HubSpot Inbound Marketing Certification (2024)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Digital marketing advisor for local animal shelters (2023-present)
• Availability: 2 weeks notice