Professional Resume Template for
Digital Marketing Executive
Julian S. Mercer
Chicago, IL
(312) 555-0143
julian.mercer@email.com
linkedin.com/in/julian-mercer | github.com/julianmercer | julianmercer.marketing
Professional Summary
Customer-obsessed Digital Marketing Executive with a 5-year track record driving paid media and inbound campaigns for mid-market B2B software companies. Expertise includes managing annual advertising budgets of $320,000, optimizing conversion rate optimization (CRO) funnels, and automating lead nurturing workflows. Successfully increased SQL pipeline by 34% while reducing customer acquisition cost (CAC) by 18% through search engine marketing (SEM) restructuring. Competent in Google Analytics 4, HubSpot, Meta Ads Manager, and Salesforce.
Work Experience
Digital Marketing Executive — Vanguard Tech Solutions
Chicago, IL | August 2023 – Present
- Managed an annual paid media budget of $320,000 across Google and Meta Ads, decreasing customer acquisition cost (CAC) by 19% while increasing click-through rate (CTR) from 2.1% to 3.8% over 12 months.
- Restructured organic search engine optimization (SEO) strategy for a portfolio of 42 high-intent keywords, boosting organic traffic by 43% and organic lead generation by 27% in 8 months.
- Designed and A/B tested 14 landing page layouts using HubSpot and Optimizely, improving visitor-to-lead conversion rates from 3.2% to 4.9% and capturing 2,300 additional leads per quarter.
- Spearheaded an email marketing automation sequence targeting 18,000 cold leads, which achieved a 26% open rate and generated $145,000 in pipeline revenue within the first 90 days of deployment.
Digital Marketing Specialist — Apex Retail Group
Indianapolis, IN | June 2021 – July 2023
- Executed paid search (SEM) campaigns with a monthly budget of $15,000, maintaining a return on ad spend (ROAS) of 4.2x and driving over 8,500 monthly conversions.
- Collaborated with a 3-member content team to produce 24 SEO-optimized blog posts, resulting in a 58% increase in organic site search visibility and 14,000 monthly unique visitors.
- Audited and refined Google Analytics 4 (GA4) event tracking setups for 5 web properties, resolving attribution errors and improving lead source tracking accuracy by 32%.
- Optimized social media advertising strategies on LinkedIn and Facebook, lowering average cost-per-click (CPC) by 23% and boosting click-through-rate by 1.4% overall.
Education
Bachelor of Science in Business Administration (Marketing)
Butler University · Indianapolis, IN · 2021
Skills
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search, Paid Social, Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), HubSpot, CRM, A/B Testing, Conversion Rate Optimization (CRO), Content Marketing, Email Marketing, Salesforce, Marketing Automation
Projects
E-commerce Funnel Optimization
Role: Lead Digital Marketer
Tools: HubSpot, Optimizely, Google Analytics 4, Hotjar
Redesigned checkout funnel and integrated cart abandonment email triggers, reducing cart abandonment rate by 14% and generating $82,000 in additional sales within 6 months.
SaaS Paid Acquisition Scale-up
Role: Digital Marketing Executive
Tools: Google Ads, Meta Ads Manager, Salesforce, Zapier
Scaled monthly paid advertising budget from $8,000 to $25,000 while maintaining a steady 3.6x ROAS, acquiring 480 new software subscribers.
Certifications
- Google Ads Search Certification (2024)
- HubSpot Inbound Marketing Certification (2022)
- Meta Certified Media Buying Professional (2025)
Additional information
- Languages: English (Native), Spanish (Conversational)
- Tools Mastery: Google Tag Manager, SEMrush, Ahrefs, Canva
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Digital Marketing Executive
Job Market Insights
$65,000
-
$95,000
Avg:
$80,000
Growth Outlook:
The demand for Digital Marketing Executives and Specialists in the United States remains strong, with a projected 7% growth rate over the next decade. As businesses shift budgets to online platforms and privacy regulations evolve, companies require digital marketers who can optimize campaigns using first-party data and artificial intelligence. AI tools are expected to automate routine copywriting and image generation, allowing executives to focus on campaign architecture, analytics interpretation, and cross-channel marketing strategies.
7% growth over 10 years
Key Skills Required
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