Professional Resume Template for
Digital Marketing Director
Evelyn S. Thorne
Atlanta, GA
(404) 555-0139
evelyn.thorne@protonmail.com
linkedin.com/in/evelyn-thorne | github.com/evelynthorne | evelynthorne.com
Professional Summary
Systems-oriented Digital Marketing Director with 6 years of experience driving growth strategies and multi-channel acquisition campaigns for mid-market B2B SaaS platforms. Expertise includes administering $1.8M annual advertising budgets, optimizing MarTech stacks (HubSpot, GA4), and managing performance marketing teams. Successfully increased organic web traffic by 42% and reduced customer acquisition cost (CAC) by 18% over 12 months through targeted A/B testing, search engine optimization (SEO), and programmatic display ads. Pragmatic collaborator who translates data-driven insights into high-ROI marketing strategies.
Work Experience
Digital Marketing Director — Aegis Growth Partners
Atlanta, GA | January 2024 – Present
- Directed a 5-person marketing team to execute multi-channel digital campaigns across search, social, and programmatic channels, increasing pipeline generation by 28% over 18 months.
- Administered an annual paid advertising budget of $1.5M, optimizing bids and placements across Google Ads and LinkedIn Ads to improve return on ad spend (ROAS) by 22%.
- Spearheaded a website conversion rate optimization (CRO) initiative, analyzing user behavior with Hotjar and GA4 to increase site-wide conversion rate from 1.8% to 2.9%.
- Architected a lead nurturing campaign strategy in HubSpot, designing segmented email workflows that improved lead-to-opportunity conversion rates by 15% and shortened sales cycles.
Digital Marketing Manager — Vanguard Media Group
Birmingham, AL | June 2020 – December 2023
- Managed Search Engine Optimization (SEO) and content strategy for 4 high-traffic web properties, boosting organic keyword rankings and increasing organic search traffic by 45%.
- Designed and launched 12 targeted pay-per-click (PPC) and paid social ad campaigns, achieving an average click-through rate (CTR) of 4.1% and generating over 8,500 qualified leads.
- Configured marketing automation tools and CRM data integrations, reducing lead routing delays by 35% and improving data attribution accuracy across sales pipelines.
- Collaborated with designers and copywriters to conduct 30+ landing page A/B tests, successfully lowering bounce rates by 14% and raising average time on site by 25%.
Education
Bachelor of Science in Business Administration (Marketing Focus)
Auburn University · Auburn, AL · 2020
Skills
Digital marketing strategy, Campaign management, Performance marketing, Multi-channel acquisition, Budget management, Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Conversion Rate Optimization (CRO), A/B testing, Marketing automation, Attribution modeling, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Lead generation, Email marketing, Google Analytics 4 (GA4), HubSpot, Salesforce Marketing Cloud, Semrush, Google Ads, Meta Ads Manager, Looker Studio
Projects
MarTech Stack Consolidation
Role: Lead Digital Strategist
Tools: HubSpot, Salesforce, Google Analytics 4, Zapier
Migrated 3 legacy email and CRM databases into a unified HubSpot enterprise instance, saving $45,000 in software licensing fees and increasing email open rates by 12%.
E-Commerce Conversion Rate Acceleration
Role: Director of Digital Marketing
Tools: Shopify Plus, Hotjar, Optimizely, GA4
Overhauled the checkout funnel flow and product landing pages, increasing sales conversion rate by 34% and growing annual digital revenue by $680,000 in 6 months.
Certifications
- AMA Professional Certified Marketer (PCM) in Digital Marketing (2021)
- HubSpot Inbound Marketing Certified (2020)
- Google Analytics Individual Qualification (GAIQ) (2022)
- Salesforce Certified Marketing Cloud Consultant (2024)
Additional information
- Languages: English (Native), Spanish (Conversational)
- Professional Memberships: Active member of the American Marketing Association (AMA)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Digital Marketing Director
Job Market Insights
$105,000
-
$165,000
Avg:
$130,000
Growth Outlook:
The employment of advertising, promotions, and marketing managers is projected to grow by 6% from 2024 to 2034, which is faster than the national average. In the digital sector, demand remains highly elevated as firms shift budgets from traditional print to digital channels, including social media, SEO, and programmatic ads. The integration of generative AI tools has reshaped workflows, making AI-driven marketing strategy and data interpretation critical skills. Directors who can optimize multi-channel performance while proving ROI to key stakeholders will face the most favorable job prospects.
6% growth over 10 years
Key Skills Required
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