Digital Marketing Coordinator

Digital Marketing Coordinator — Luminate Commerce

Charlotte, NC | January 2024 – Present

• Coordinated monthly Paid Search and Paid Social campaigns with budgets up to $30,000, reducing cost-per-click (CPC) by 16% through keyword optimization and A/B ad creative testing.
• Designed and executed 8 automated email marketing workflows via Klaviyo, increasing email-attributed revenue by 22% and growing active subscribers by 14,000 in 12 months.
• Led search engine optimization (SEO) audits and content updates for 40 product pages, boosting organic search traffic by 34% and improving search engine ranking for 15 target keywords.
• Analyzed weekly website traffic and campaign performance metrics using Google Analytics 4 (GA4), delivering actionable data visualization dashboards that increased return on ad spend (ROAS) by 12%.

Digital Marketing Assistant — Vanguard Digital Group

Raleigh, NC | June 2021 – December 2023

• Created and scheduled 15 monthly social media content calendars across Meta, LinkedIn, and Pinterest, increasing total audience engagement by 28% and driving 8,500 referral visits.
• Managed landing page creation and email lead-capture forms using HubSpot and basic HTML/CSS, boosting visitor-to-lead conversion rate by 19% over a 9-month period.
• Monitored and optimized daily campaign spend for a $10,000 monthly digital advertising budget, preventing budget overruns and maintaining ROAS at 2.4x.
• Compiled monthly marketing analytics reports using Google Sheets and GA4, identifying low-performing marketing channels and saving the team $4,500 in wasted monthly ad spend.

Paid Search (PPC), Google Ads, Paid Social, Meta Ads Manager, Email Marketing, Klaviyo, Search Engine Optimization (SEO), Semrush, Marketing Automation, Google Analytics 4 (GA4), Content Management Systems (CMS), HubSpot CRM, HTML & CSS, A/B Testing, Campaign Reporting

E-Commerce Launch Acquisition Campaign

Role: Lead Digital Marketing Coordinator

Tools: Meta Ads, Klaviyo, Google Analytics 4, Shopify

Managed the pre-launch digital advertising campaign for a new consumer product line, acquiring 6,200 email signups and driving $45,000 in sales within the first 30 days of launch.

Blog SEO Optimization & Traffic Growth

Role: SEO Coordinator

Tools: WordPress, Semrush, Google Search Console, Canva

Audited and restructured 50 high-intent legacy blog posts, increasing organic click-through rate (CTR) from 1.8% to 3.2% and growing monthly search impressions by 45%.

• Google Analytics Individual Qualification (GAIQ) (2024)
• Meta Certified Digital Marketing Associate (2023)
• HubSpot Email Marketing Certification (2022)

• Languages: English (Native), Spanish (Professional Working Proficiency)
• Volunteer Work: Managed digital advertising and social media promotion for a regional animal shelter's annual fundraising campaign (2023-present)
• Availability: 2 weeks notice