Professional Resume Template for
Digital Marketing Consultant
Clara J. Moreno
Denver, CO
(303) 555-0142
clara.moreno@email.com
linkedin.com/in/clara-moreno | claramoreno.digital
Professional Summary
Growth-oriented Digital Marketing Consultant with 6 years of experience designing and executing multi-channel client acquisition strategies for B2B and direct-to-consumer (DTC) brands. Proven track record managing advertising budgets up to $800,000 annually while maintaining average client ROAS of 3.8x. Expert in full-funnel optimization, conversion rate optimization (CRO), search engine optimization (SEO), and paid social campaigns. Proficient in Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), HubSpot, and SEMrush.
Work Experience
Digital Marketing Consultant — Aura Growth Partners
Denver, CO | July 2023 – Present
- Designed and executed pay-per-click (PPC) and paid social campaigns across Google and Meta platforms for 12 client accounts, generating $3.4M in pipeline revenue and improving average ROAS by 28%.
- Spearheaded conversion rate optimization (CRO) audits on 8 enterprise e-commerce landing pages, boosting landing page conversion rates from 2.1% to 3.4% through A/B testing and user journey mapping.
- Devised and executed search engine optimization (SEO) strategies for a B2B SaaS client, increasing organic search traffic by 42% over 9 months and securing top-3 rankings for 18 high-intent target keywords.
- Optimized digital marketing budgets of $750,000 across search, social, and display channels, reducing cost per acquisition (CPA) by 19% while scaling lead generation volume by 24%.
Digital Marketing Specialist — Catalyst Media Group
Boulder, CO | August 2020 – June 2023
- Managed 14 email marketing campaigns targeting 80,000+ active subscribers, achieving an average open rate of 26.5% and generating $420,000 in direct e-commerce sales.
- Coordinated with a 4-member creative team to produce 65 unique social media ad creatives per quarter, leading to a 34% decrease in ad fatigue and 15% increase in click-through rates (CTR).
- Implemented Google Analytics 4 (GA4) custom event tracking and dashboard reporting for 6 retail brands, reducing cross-channel attribution reporting cycles from 5 days to 2 hours.
- Conducted competitive market analysis and keyword research for B2B clients, identifying 12 content gaps that led to the publication of 24 SEO articles generating 15,000 monthly page views.
Education
Bachelor of Science in Business Administration, Marketing Concentration
University of Colorado Boulder · Boulder, CO · 2020
Skills
Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Paid Social Media, Conversion Rate Optimization (CRO), Content Marketing Strategy, Email Marketing, Web Analytics, A/B Testing, Client Relationship Management, Google Ads, Meta Ads Manager, HubSpot, SEMrush, Google Analytics 4 (GA4), Salesforce, Mailchimp
Projects
E-commerce Revenue Acceleration
Role: Lead Consultant
Tools: Shopify, Google Ads, Meta Ads Manager, GA4, Hotjar
Led a 6-month digital campaign overhaul for a retail client, scaling monthly online revenue by 54% (from $65K to $100K) and improving ROAS to 4.2x.
B2B Lead Generation Re-engineering
Role: Marketing Analytics Specialist
Tools: HubSpot, LinkedIn Campaign Manager, Google Tag Manager, SEMrush
Overhauled lead scoring and tracking workflows, boosting marketing qualified leads (MQLs) by 38% while reducing average cost per lead by 22%.
Certifications
- Google Analytics 4 (GA4) Individual Qualification (2024)
- Google Ads Search Certification (2024)
- HubSpot Inbound Marketing Certification (2025)
- OMCP Digital Marketing Certification (2023)
Additional information
- Languages: English (Native), Spanish (Professional Working)
- Volunteer Work: Digital strategy advisor for a regional food bank non-profit organization (2022–Present)
- Availability: Immediate availability for consulting engagements
Job Market Insights
Market data and opportunities for
Digital Marketing Consultant
Job Market Insights
$70,000
-
$110,000
Avg:
$85,000
Growth Outlook:
The demand for Digital Marketing Consultants in the United States remains high, driven by the rapid growth of e-commerce, mobile advertising, and data-driven marketing analytics. As artificial intelligence and automation optimize tactical campaign executions, digital marketing consultants are increasingly expected to specialize in strategic data analysis, conversion rate optimization, and privacy-first tracking compliance. Job openings for market research analysts and marketing specialists, which encompass digital marketing consulting roles, are projected by the BLS to grow by 7% from 2024 to 2034.
7% growth over 10 years
Key Skills Required
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