Professional Resume Template for
Digital Marketing Analyst
Elena R. Delgado
Chicago, IL
(312) 555-0143
elena.delgado@email.com
linkedin.com/in/elena-delgado | github.com/elenadelgado | elenadelgado.dev
Professional Summary
Systems-oriented Digital Marketing Analyst with 5 years of experience designing and executing data-driven campaigns across search, social, and programmatic channels. Specialized in managing annual ad budgets up to $850K, developing multi-touch attribution models, and auditing analytics tracking implementation. Successfully increased return on ad spend (ROAS) by 28% and boosted organic site traffic by 34% through technical search engine optimization (SEO) and automated A/B testing frameworks. Proficient in SQL, Tableau, Google Analytics 4 (GA4), and HubSpot.
Work Experience
Digital Marketing Analyst — Vanguard Retail Group
Chicago, IL | October 2023 – Present
- Managed an annual Google Ads budget of $650,000, optimizing bidding strategies and negative keywords to increase return on ad spend (ROAS) by 24% over 8 months.
- Designed and executed 18 A/B tests on landing pages using Optimizely, boosting average conversion rate from 2.1% to 3.4% and generating $140,000 in incremental sales.
- Configured Google Analytics 4 (GA4) custom dimensions and event tracking across 4 web properties, reducing data discrepancy rates by 42% and improving traffic attribution accuracy.
- Created interactive performance dashboards in Tableau for 5 executive stakeholders, cutting weekly reporting preparation time by 8 hours and identifying $45,000 in waste.
Junior Marketing Analyst — Elevate Commerce Solutions
Chicago, IL | August 2021 – September 2023
- Coordinated email marketing campaigns for a database of 120,000 subscribers, increasing open rates by 18% and click-through rates by 22% through audience segmentation.
- Audited technical SEO parameters for an e-commerce platform, correcting 300+ crawl errors and boosting organic search rankings to drive a 15% increase in monthly site visits.
- Extracted and evaluated weekly social media performance metrics across 4 channels, recommending budget reallocations that saved $12,000 in monthly ad spend while maintaining impressions.
- Automated marketing reports using Excel macros and SQL queries, reducing manual data entry tasks by 6 hours per week for a team of 4 marketing specialists.
Education
Bachelor of Science in Business Administration (Marketing)
DePaul University · Chicago, IL · 2021
Skills
Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, SQL, Tableau, Looker Studio, HubSpot, Search Engine Optimization (SEO), A/B testing, Attribution modeling, Budget forecasting, Campaign optimization, Audience segmentation, Excel macros
Projects
Attribution Model Overhaul
Role: Lead Analyst
Tools: Google Analytics 4, SQL, Tableau, BigQuery
Overhauled the marketing attribution model from last-click to data-driven, correcting tracking errors for a $500K campaign and improving budget allocation efficiency by 15%.
Holiday Paid Search Campaign
Role: Paid Media Analyst
Tools: Google Ads, Looker Studio, HubSpot
Structured and optimized search campaigns for Q4, achieving a 3.8x return on ad spend (ROAS) and driving $220,000 in revenue, which exceeded targets by 18%.
Certifications
- Google Analytics Certification (2024)
- Meta Marketing Analytics Professional Certificate (2023)
- HubSpot Inbound Marketing Certification (2022)
- Google Ads Search Certification (2022)
Additional information
- Languages: English (Native), Spanish (Conversational)
- Volunteer Work: Mentored 12 business undergraduates in digital marketing analytics at regional workshops (2023-present)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Digital Marketing Analyst
Job Market Insights
$70,000
-
$95,000
Avg:
$82,500
Growth Outlook:
Employment of market research analysts and marketing specialists is projected to grow 7% from 2024 to 2034, much faster than the average for all occupations. The increasing volume of consumer data and web traffic drives demand for professionals who can parse and interpret digital campaigns. As automated bidding and generative AI tools handle basic campaign setups, analysts are transitioning to strategic audience segmentation, cross-channel attribution modeling, and privacy-compliant data collection practices.
7% growth over 10 years
Key Skills Required
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