Professional Resume Template for
Digital and Content Lead
Cassandra K. Sterling
Chicago, IL
(312) 555-0145
cassandra.sterling@email.com
linkedin.com/in/cassandra-sterling-digital | cassandrasterling.com
Professional Summary
Strategic Digital and Content Lead with 9 years of experience directing digital content strategies, search engine optimization (SEO), and multi-channel marketing campaigns across SaaS and e-commerce platforms. Expertise includes content lifecycle management, lead generation, editorial oversight, and budget administration. Successfully grew organic website search traffic by 48% and generated 18,500 marketing qualified leads (MQLs) through targeted multi-channel campaigns. Proficient in SEMrush, HubSpot, WordPress CMS, Salesforce, and Google Analytics to scale operations and optimize marketing ROI.
Work Experience
Digital and Content Lead — Meridian Commerce Systems
Chicago, IL | November 2022 – Present
- Directed a team of 5 content marketers and SEO specialists to execute a multi-channel digital strategy, boosting organic search sessions by 48% and generating $2.1M in sourced pipeline revenue over 3 years.
- Managed a $320,000 annual digital content budget, optimizing paid syndication campaigns and agency vendors to reduce customer acquisition cost (CAC) by 23%.
- Authored and promoted 8 research-driven gated assets that acquired 18,500 marketing qualified leads (MQLs) with a 6.2% landing page conversion rate.
- Redesigned the CMS editorial workflow and implemented automated HubSpot email nurture sequences, improving average newsletter click-through rate (CTR) by 28% and saving 12 hours of production time weekly.
Senior Content Strategist — Aurora Commerce Partners
Chicago, IL | June 2017 – October 2022
- Coordinated 14 digital marketing campaigns that grew site-wide organic keyword rankings in the top 3 by 55%, driving 3.2M unique page views.
- Led the content migrations and technical SEO audit of 600 legacy articles, achieving a 34% decrease in page load time and improving overall search engine crawling efficiency by 18%.
- Created an editorial calendar that increased publishing frequency by 3x (from 3 to 9 posts weekly), resulting in a 42% boost in subscriber count over 2 years.
- Utilized Google Analytics and SEMrush to analyze multi-channel attribution data, shifting 15% of underperforming ad budget to high-ROI channels and increasing overall content-driven conversions by 16%.
Education
Bachelor of Science in Business Administration, Marketing Concentration
DePaul University · Chicago, IL · 2017
Skills
Digital content strategy, Content lifecycle management, Search engine optimization (SEO), Multi-channel campaigns, Editorial planning, Brand storytelling, Lead generation, Conversion rate optimization (CRO), Budget forecasting, Vendor management, HubSpot, SEMrush, Ahrefs, WordPress CMS, Google Analytics 4 (GA4), Salesforce, Canva, Jira, Slack, HTML/CSS
Projects
Interactive Buyers Guide Launch
Role: Digital and Content Lead
Tools: HubSpot, WordPress CMS, Canva, Google Analytics 4, Slack
Conceived and launched an interactive content tool that generated 12,000 unique users, captured 3,400 MQLs, and directly influenced $850,000 in software sales.
Core SEO & Keyword Overhaul
Role: Senior Content Strategist
Tools: SEMrush, Ahrefs, Screaming Frog, WordPress, GA4
Reorganized site taxonomy and metadata for 450 key content pages, elevating organic search visibility by 65% and traffic by 1.8M annual sessions.
Certifications
- AMA Professional Certified Marketer (PCM) in Content Marketing (2021)
- HubSpot Inbound Marketing & Content Marketing Certifications (2019)
- Google Analytics Individual Qualification (GAIQ) (2024)
Additional information
- Languages: English (Native), French (Conversational)
- Volunteer Work: Pro-bono digital marketing consultant for local Chicago non-profits (2018-present)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Digital and Content Lead
Job Market Insights
$95,000
-
$150,000
Avg:
$120,000
Growth Outlook:
The demand for Digital and Content Leads in the United States remains strong, driven by organizations prioritizing high-quality, search-optimized content to build brand authority and acquire customers organically. The integration of generative AI tools has elevated the role of these leaders from basic content creators to strategists who manage automated workflows, oversee brand consistency, and analyze complex performance metrics. Professionals who can successfully demonstrate digital campaign attribution and direct ties to lead generation command premium salaries. Employment for advertising, promotions, and marketing managers is projected by the BLS to grow by 6% from 2024 to 2034.
6% growth projected from 2024 to 2034 by the BLS
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FAQ
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