Professional Resume Template for
Customer Insights Manager
Julian A. Mercer
Chicago, IL
(312) 555-0143
julian.mercer@email.com
linkedin.com/in/julian-mercer | julianmercer.dev
Professional Summary
Customer-obsessed Customer Insights Manager with 6 years of experience designing and executing consumer research initiatives to drive marketing and product development strategies. Competent in synthesizing quantitative survey data with qualitative focus group insights to improve brand health tracking and product positioning. Successfully led 14 end-to-end research studies that increased customer retention by 16% and improved marketing campaign ROI by 24%. Proficient with Qualtrics, SQL, Tableau, SPSS, and Medallia.
Work Experience
Customer Insights Manager — Aether Consumer Products
Chicago, IL | January 2024 – Present
- Designed and executed 18 quantitative tracking surveys using Qualtrics, capturing feedback from 45,000+ monthly active users to identify product friction points.
- Spearheaded a churn analysis project that uncovered a 14% subscription dropoff in onboarding, leading to onboarding UI adjustments that saved $320,000 in annual recurring revenue (ARR).
- Presented weekly brand health metrics to 5 executive stakeholders using Tableau dashboards, contributing to a 9% increase in brand favorability over 12 months.
- Coordinated 12 qualitative focus groups for a new product line launch, resulting in packaging refinements that increased initial purchase intent by 22% among targeted demographics.
Senior Customer Insights Analyst — Vanguard Retail Analytics
Evanston, IL | June 2020 – December 2023
- Analyzed transaction and survey datasets using SQL and SPSS, pinpointing 3 key drivers of customer loyalty and reducing overall churn rate by 11%.
- Developed a NPS tracking program using Medallia across 4 product segments, increasing the overall response rate by 15% and boosting average NPS from 38 to 47.
- Conducted competitive market sizing and pricing studies that supported a 6% price adjustment across 50 SKU lines, generating $180,000 in additional margin.
- Mentored 2 junior analysts in advanced data visualization techniques, reducing report generation time by 28 hours per month through automated templates.
Education
Bachelor of Science in Business Administration (Marketing & Statistics)
Belmont Heights University · Chicago, IL · 2020
Skills
Customer segmentation, Survey design, Focus group moderation, Brand health tracking, Net Promoter Score (NPS), Statistical analysis, Journey mapping, SQL, Qualtrics, Tableau, SPSS, Medallia, Miro
Projects
Consumer Persona Segment Refresh
Role: Lead Researcher
Tools: Qualtrics, Tableau, SPSS, SQL
Re-segmented a consumer database of 120,000 users, leading to customized email marketing campaigns that increased click-through rates by 19%.
Digital Customer Journey Mapping
Role: Insights Lead
Tools: Medallia, SQL, Miro
Mapped checkout pain points for an e-commerce platform with 2M monthly visitors, resulting in UX changes that cut cart abandonment by 8.5%.
Certifications
- Certified Customer Experience Professional (CCXP) (2024)
- Professional Researcher Certification (PRC) (2022)
Additional information
- Languages: English (Native), French (Conversational)
- Volunteer Work: Mentoring local undergraduate marketing students (2023–Present)
- Availability: 3 weeks notice
Job Market Insights
Market data and opportunities for
Customer Insights Manager
Job Market Insights
$92,000
-
$138,000
Avg:
$115,000
Growth Outlook:
The demand for Market Research Analysts and Customer Insights Managers in the United States is growing rapidly, driven by the volume of consumer data and the need for data-driven strategic planning across retail, e-commerce, and SaaS. As companies adopt automated reporting tools, insights professionals are expected to focus heavily on translation, cross-functional communication, and strategic business impact. Employment in this field is projected to grow 7% from 2024 to 2034, which is much faster than the average for all occupations.
7% growth over 10 years
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