Copy Writer

Copy Writer — Vanguard Digital Media

Chicago, IL | January 2024 – Present

• Authored 45 direct-response email sequences targeting 120,000 subscribers, yielding a 24% open rate and generating $180,000 in incremental pipeline revenue within 6 months.
• Optimized 18 high-intent landing pages for a B2B SaaS client, increasing conversion rates from 3.2% to 5.4% and lowering cost-per-acquisition by 16% using A/B testing.
• Created 12 long-form SEO articles per month, boosting organic search traffic by 42% over a 9-month period and placing 8 key search queries in Google's top 3 results.
• Collaborated with 3 graphic designers to produce 60+ paid social ad scripts, which decreased average cost-per-click by 22% and increased click-through rate by 1.8% on Meta platforms.

Associate Copy Writer — Beacon Commerce Group

Boston, MA | June 2021 – December 2023

• Wrote product descriptions and email campaigns for 25 e-commerce brands, driving a 15% average increase in cart recovery rates and $95,000 in saved sales.
• Drafted 150+ promotional social media posts, resulting in a 38% rise in audience engagement metrics and adding 12,000 new followers across major accounts.
• A/B tested 40 unique email subject lines for weekly newsletters, raising average open rates from 18% to 26% and increasing click rates by 12% over 18 months.
• Coordinated with the SEO lead to update metadata and copy for 80 high-traffic web pages, lifting total organic click-through rates by 14% within 4 months.

Direct-response copywriting, Conversion rate optimization, SEO copywriting, Email marketing campaigns, Brand voice development, A/B testing, Content strategy, Landing page optimization, Technical writing, HubSpot, SEMrush, WordPress, Figma, Google Analytics

B2B SaaS Email Funnel Redesign

Role: Lead Copy Writer

Tools: HubSpot, Google Analytics, Figma

Rewrote a 7-step lead nurturing email sequence, increasing demo sign-ups by 31% and contributing $120,000 to annual recurring revenue in 3 months.

E-commerce Landing Page Optimization

Role: Conversion Copy Writer

Tools: Unbounce, Hotjar, Google Optimize

A/B tested and rewrote headline and call-to-action copy for 5 core landing pages, increasing sales conversion rate from 1.9% to 3.2%.

• HubSpot Content Marketing Certification (2022)
• AWAI Verified Copywriter Certification (2023)

• Languages: English (Native)
• Volunteer Work: Copywriting mentor for local non-profit marketing program (2024-present)
• Availability: 2 weeks notice