Content Writer

Content Writer — Clarion Digital Media

Austin, TX | June 2023 – Present

• Authored 120+ SEO-optimized long-form blog posts and whitepapers, increasing organic search traffic to core SaaS products by 45% and generating 1,200 leads over a 12-month period.
• Designed and executed a guest blogging program with 15 industry websites, securing 42 high-authority backlinks and increasing domain authority rating from 34 to 48 in 8 months.
• Collaborated with design and product teams to rewrite landing page copy for 8 software features, boosting click-through-rates by 28% and reducing page bounce rate by 14%.
• A/B tested email newsletter copy for 50,000+ subscribers, increasing average email open rates from 18% to 26% and click-to-open rates by 12% over 6 months.

Junior Content Writer — Vanguard Marketing Group

Dallas, TX | June 2021 – May 2023

• Wrote 250+ short-form marketing emails and social media posts, improving weekly engagement metrics by 35% and growing social followers from 12,000 to 20,000 within 18 months.
• Researched and drafted 48 case studies highlighting customer success, which the sales team utilized to close $320,000 in new contract value over a two-year period.
• Conducted SEO keyword research using Semrush to identify 150+ high-value target keywords, contributing to a 55% growth in non-branded organic search traffic.
• Audited and updated 80+ legacy blog posts for keyword placement and internal links, boosting page rank for 24 primary keywords into the top 5 Google search results.

Search engine optimization (SEO), Content strategy, Copywriting, Technical writing, Editorial calendars, B2B SaaS marketing, Keyword research, A/B testing, Email marketing, WordPress, HubSpot, Semrush, Google Analytics, Google Search Console, Markdown, HTML/CSS

E-commerce Content Optimization Campaign

Role: Lead Writer & SEO Specialist

Tools: Semrush, WordPress, Google Analytics

Led content auditing and SEO optimization for 150 product pages over 4 months, resulting in a 68% increase in organic traffic and a 12% boost in sales conversion rate.

SaaS Guide Launch

Role: Content Lead

Tools: HubSpot, Figma, Google Docs

Authored a comprehensive 40-page guide on remote work productivity, generating 3,400 downloads and $45,000 in pipeline value in the first 90 days after release.

• HubSpot Content Marketing Certification (2022)
• Google Analytics Individual Qualification (GAIQ) (2023)

• Languages: English (Native), Spanish (Conversational)
• Volunteer Work: Mentored 12 student writers in creative copywriting workshops at the local community center (2023-present)
• Availability: 2 weeks notice