Professional Resume Template for
Content Strategist
Elena R. Sterling
Seattle, WA
(206) 555-0143
elena.sterling@email.com
linkedin.com/in/elena-sterling | github.com/elenasterling | elenasterling.com
Professional Summary
Systems-oriented Content Strategist with 6 years of experience architecting multi-channel digital campaigns and content governance frameworks. Expertise includes leading SEO-focused editorial planning, managing production budgets up to $350,000, and orchestrating localized messaging strategies across parallel markets. Successfully scaled organic search traffic by 34% and improved lead generation conversion rates by 19% over a 12-month period. Proficient with HubSpot, Google Analytics (GA4), Semrush, Figma, and CoSchedule.
Work Experience
Senior Content Strategist — Beacon Media Group
Seattle, WA | January 2024 – Present
- Spearheaded the redesign of the enterprise content architecture for a portfolio of 14 digital publication sites, increasing overall organic search acquisition by 38% and organic sessions by 4.2M over a 9-month period.
- Directed a cross-functional creative team of 8 copywriters and designers to produce 120 high-quality monthly editorial assets, reducing the content production cycle time by 26%.
- Allocated and monitored an annual marketing production budget of $280,000, renegotiating freelance writing service agreements to reduce operational spending by 15%.
- Developed a comprehensive brand style guide and content governance system adopted by 4 regional departments, reducing post-publication editing cycles by 32%.
Content Strategist — Vanguard Digital
Portland, OR | June 2020 – December 2023
- Orchestrated a customer-centric SEO strategy that secured top-3 rankings for 45 high-intent search terms, boosting monthly organic inbound leads by 22% over 12 months.
- Collaborated with product teams to design and execute 8 interactive content funnels, improving visitor-to-subscriber conversion rates from 3.2% to 5.4%.
- Analyzed monthly content performance using Google Analytics (GA4) and Semrush, identifying underperforming pages to optimize and recover 30% of lost search traffic.
- Curated a quarterly editorial calendar for 3 parallel client accounts, managing freelance deliverables and meeting project milestones on time in 95% of cases.
Education
Bachelor of Arts in Communication
Northwestern University · Evanston, IL · 2020
Skills
Content strategy, Search Engine Optimization (SEO), Content audit, Content governance, Editorial calendar management, HubSpot, Google Analytics (GA4), Semrush, Figma, CoSchedule, Brand voice alignment, Audience segmentation, Conversion rate optimization (CRO), Multi-channel publishing
Projects
B2B Blog Re-platforming & SEO Recovery
Role: Content Strategy Lead
Tools: WordPress, HubSpot, Semrush, Google Analytics
Managed the migration of 400+ articles to a new CMS, implementing redirect mappings that avoided organic search loss and increased blog-referred pipeline by 25%.
Interactive Resource Library Launch
Role: Content Architect
Tools: Figma, Jira, Contentful, HubSpot
Directed the creation and launch of 12 interactive templates and calculators, generating 14,000 new marketing qualified leads (MQLs) within 6 months of release.
Certifications
- Content Marketing Certified (2021)
- Semrush SEO Toolkit Certification (2022)
- CMI Content Marketing Masterclass Certificate (2024)
Additional information
- Languages: English (Native), French (Conversational)
- Volunteer Work: Digital editor for regional nonprofit literacy coalition (2022-present)
- Availability: 3 weeks notice
Job Market Insights
Market data and opportunities for
Content Strategist
Job Market Insights
$72,000
-
$98,000
Avg:
$85,000
Growth Outlook:
The job market for Content Strategists remains robust, as organizations increasingly invest in complex multi-channel customer journeys and search engine optimization. The demand for strategic role functions is driven by the shift toward content governance, data-driven content performance optimization, and AI integration. According to the Bureau of Labor Statistics, employment for related marketing specialists is projected to grow by 7% over the next decade, which is faster than the average for all occupations.
7% growth over 10 years
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