Content Specialist

Content Specialist — Nexus Analytics

Atlanta, GA | October 2023 – Present

• Managed the end-to-end production of 14 monthly articles, collaborating with product managers to ensure technical accuracy and driving a 38% increase in blog reader engagement scores.
• Developed and executed SEO keyword strategies that increased organic search traffic by 46% over 18 months, securing top 3 Google search rankings for 25 high-value commercial keywords.
• Supervised a network of 8 freelance writers, editing 40+ drafts per month and implementing a new style guide that reduced average draft revision cycles from 3 rounds to 1.5 rounds.
• Designed and optimized a 4-part email newsletter sequence that boosted subscriber open rates from 22% to 35% and directly generated 115 new marketing qualified leads (MQLs) in 6 months.

Associate Content Writer — Bloom Creative

Atlanta, GA | June 2021 – September 2023

• Authored 120+ high-quality blog posts and case studies, implementing SEO best practices to generate 15,000+ monthly organic pageviews and increase onsite time by an average of 45 seconds.
• Collaborated with graphic designers to create 30+ visual assets and infographics, resulting in a 24% growth in social media referral traffic across LinkedIn and Twitter over 12 months.
• Conducted comprehensive content audits on 85 legacy articles, updating outdated statistics and links to recover lost organic visibility and boost search traffic to those pages by 32%.
• Tracked content performance metrics weekly using Google Analytics, compiling monthly performance reports for senior stakeholders and identifying 3 underperforming content categories.

SEO writing, Content strategy, Editorial calendar management, Copywriting, Copyediting, Keyword research, Content auditing, Email marketing, GA4, HubSpot, WordPress, SEMrush, Ahrefs, Asana

B2B SaaS Content Audit & Re-optimization

Role: Content Specialist

Tools: HubSpot, SEMrush, WordPress, GA4

Led the analysis and optimization of 110 legacy blog posts over 4 months, updating outdated keywords and CTA placement, which increased lead generation from organic blog traffic by 55%.

Customer Journey Email Campaign Setup

Role: Associate Content Writer

Tools: Mailchimp, HubSpot, Google Sheets

Co-designed and drafted a 5-stage automated email onboarding sequence for new platform trials, boosting customer trial-to-paid conversion rates from 4.2% to 6.8% over 3 months.

• Hubspot Content Marketing Certification (2024)
• Google Analytics Individual Qualification (GAIQ) (2022)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Creative writing workshop mentor at local library (2023-present)
• Availability: 2 weeks notice