Professional Resume Template for
Content Marketing Lead
Valerie S. Thorne
Seattle, WA
(206) 555-0142
valerie.thorne@email.com
linkedin.com/in/valerie-thorne-content | valeriethorne.com
Professional Summary
Collaborative Content Marketing Lead with 9 years of success directing digital content strategies, brand storytelling, and multi-channel campaigns across SaaS and e-commerce platforms. Expertise includes content lifecycle management, search engine optimization (SEO), search engine marketing (SEM), lead generation, and editorial planning. Successfully boosted organic website traffic by 42% and generated 14,000 marketing qualified leads (MQLs) through high-performing gated research assets. Proficient with SEMrush, HubSpot, WordPress, Google Analytics, Canva, and Salesforce to build data-driven processes and track editorial performance metrics.
Work Experience
Content Marketing Lead — Kestrel Cloud Solutions
Seattle, WA | November 2022 – Present
- Directed a team of 4 content strategists and writers to execute a multi-channel SEO campaign that grew organic web traffic by 42% and increased outbound pipeline revenue by 18% over 24 months.
- Managed an annual content marketing budget of $240,000, allocating resources across design, freelance writers, and paid syndication to reduce cost-per-lead (CPL) by 22%.
- Authored 6 comprehensive industry whitepapers and research reports that generated 14,000 marketing qualified leads (MQLs) and directly influenced $1.8M in closed-won revenue.
- Implemented HubSpot automation workflows and audience segmentation schemas for internal and external campaigns, boosting average newsletter click-through rates (CTR) by 31%.
Senior Content Strategist — Summit Commerce Labs
Seattle, WA | September 2017 – October 2022
- Coordinated content production and search engine optimization for 12 digital marketing campaigns, boosting average search rankings to top-3 slots for 120 key search terms.
- Designed and launched an editorial calendar that scaled publication output from 2 to 8 weekly articles, leading to a 55% increase in site-wide sessions and 2.4M unique views.
- Collaborated with the product management team to write 40+ educational blog posts and case studies, decreasing customer onboarding support inquiries by 19% over 18 months.
- Monitored campaign attribution data using Google Analytics, identifying underperforming channels and reallocating resources to improve content conversion rates by 14%.
Education
Bachelor of Arts in English and Journalism
Seattle University · Seattle, WA · 2017
Skills
Content strategy, Content lifecycle management, Search engine optimization (SEO), Search engine marketing (SEM), Lead generation, Editorial planning, Audience persona development, Social media management, Brand storytelling, WordPress, HubSpot, WordPress CMS, SEMrush, Ahrefs, Google Analytics, Salesforce, Canva, Slack, Microsoft Office
Projects
Enterprise Gated Research Launch
Role: Lead Content Strategist
Tools: HubSpot, WordPress, Canva, Google Analytics, Slack
Authored and marketed a benchmark research report that generated 14,000 downloads, secured 45 external backlinks, and drove $1.8M in influenced pipeline value.
SEO Infrastructure Overhaul
Role: Senior Content Strategist
Tools: SEMrush, Ahrefs, WordPress, Google Analytics
Re-architected the technical SEO structure and content categorization for 400 articles, boosting organic search traffic by 55% within 12 months.
Certifications
- AMA Professional Certified Marketer (PCM) in Content Marketing (2021)
- HubSpot Content Marketing Certification (2019)
Additional information
- Languages: English (Native), Spanish (Conversational)
- Volunteer Work: Volunteer content designer for Seattle animal shelter (2018-present)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Content Marketing Lead
Job Market Insights
$90,000
-
$140,000
Avg:
$112,000
Growth Outlook:
The demand for skilled Content Marketing Leads in the United States remains resilient, driven by the critical need for brand authority and organic customer acquisition channels in a crowded digital landscape. As generative AI alters basic content creation, organizations are prioritizing leaders who can combine strategic storytelling with data-driven performance analytics. Leaders who oversee editorial standards, brand safety, and multi-channel content alignment command significant wage premiums. Employment for marketing managers is projected by the BLS to grow by 6% over the next decade.
6% growth over 10 years
Key Skills Required
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FAQ
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