Communications Specialist

Communications Specialist — Veridian Health Group

Atlanta, GA | January 2024 – Present

• Coordinated internal communication campaigns for 4,500 employees, increasing newsletter open rates from 42% to 68% over a 12-month period by implementing responsive design templates and segmented distribution lists.
• Drafted and distributed 32 press releases using Cision, securing 18 placements in national trade publications and driving a 24% increase in organic referral traffic to the corporate website.
• Managed the quarterly executive town hall communications lifecycle, coordinating live broadcasts for 3 business divisions and reducing post-event feedback retrieval time by 40%.
• Supervised a $45,000 annual digital asset budget and negotiated a contract extension with a primary design agency, reducing monthly collateral production expenditures by 15%.

Communications Coordinator — Beacon Public Relations

Savannah, GA | June 2021 – December 2023

• Organized logistics and media outreach for 12 regional product launches, yielding 45 unique media mentions and establishing relationships with 15 local journalists.
• Authored 85 weekly blog posts and managed social media schedules across Buffer, expanding total audience engagement by 32% and click-through rates by 18% over two years.
• Maintained the corporate communications editorial calendar, coordinating contributions from 6 department heads and reducing publishing scheduling delays by 25%.
• Analyzed monthly communications metrics using Google Analytics and compiled reports for senior leadership, identifying 3 low-performing channels and redirecting 10% of ad spend.

Internal communications, Media relations, Press release writing, Copywriting, Newsletter production, Crisis communication, Social media scheduling, Budget tracking, Event coordination, Cision, WordPress, Mailchimp, Hootsuite, Google Analytics, Canva, Slack, Microsoft Teams

Intranet Migration Initiative

Role: Lead Communications Coordinator

Tools: WordPress, Slack, Google Analytics

Directed the content strategy for the migration of the corporate intranet platform, transitioning 2,500 users and increasing daily active usage by 35%.

Regional Media Campaign

Role: Communications Specialist

Tools: Cision, Canva, Excel

Led a local media relations campaign for a health awareness initiative, securing 14 broadcast interviews and reaching an estimated audience of 500,000 viewers.

• Communication Management Professional (CMP) (2024)
• Accreditation in Public Relations (APR) (2025)

• Languages: English (Native), Spanish (Conversational)
• Volunteer Work: Pro-bono communications coordinator for the Atlanta Community Food Bank (2022-present)
• Availability: 2 weeks notice