Communications Executive

Communications Executive — Lumina Media Corp

Chicago, IL | October 2022 – Present

• Spearheaded 6 comprehensive PR campaigns for new software launches, securing 45+ organic media placements in top-tier publications and increasing referral traffic by 28%.
• Managed a corporate communications budget of $450,000, negotiating contract extensions with 3 media relations agencies to reduce vendor spending by 15%.
• Directed a team of 4 public relations specialists to execute a rapid-response crisis communications plan, mitigating negative social sentiment by 34% within 48 hours.
• Authored and distributed 40+ press releases and executive op-eds using Cision, boosting average open rates by 22% and CTR by 17% through targeted media list segmentation.

Communications Specialist — Sentry Financial Partners

Chicago, IL | July 2020 – September 2022

• Coordinated internal communication updates for 1,200 employees, redesigning the bi-weekly newsletter layout to improve average click-to-open rates from 45% to 68%.
• Monitored brand sentiment and media coverage across 8 digital channels using Meltwater, generating weekly reports that identified 12 key market trends for executive leaders.
• Organized 5 annual corporate events and media briefings for up to 350 stakeholders, completing all logistics under budget and saving $25,000 in venue fees.
• Drafted 30+ internal announcements and department guides, reducing internal inquiry response latency by 20% by implementing a central knowledge base in Confluence.

Corporate communications, Media relations, Press release writing, Brand reputation management, Crisis communications, Stakeholder management, Newsletter design, Cision, Meltwater, HubSpot, Google Analytics, Canva, Mailchimp, HubSpot, WordPress, Zoom, Slack

Brand Sentiment Turnaround Initiative

Role: Lead Communications Executive

Tools: Meltwater, Google Analytics, Canva, HubSpot

Led the messaging strategy and media outreach following a critical product recall, raising positive social media sentiment from 18% to 52% in 6 weeks.

Global Intranet Migration Project

Role: Internal Communications Lead

Tools: SharePoint, Slack, Confluence

Coordinated the rollout of a new intranet system for 1,500 employees, achieving 94% adoption within 30 days and reducing email traffic by 28%.

• Accredited in Public Relations (APR) (2023)
• HubSpot Content Marketing Certification (2021)

• Languages: English (Native), French (Professional Working)
• Affiliations: Member of the Public Relations Society of America (PRSA) (2021-present)
• Availability: 2 weeks notice