Professional Resume Template for
Chief Marketing Officer
Elena R. Sterling
Seattle, WA
(206) 555-0143
elena.sterling@email.com
linkedin.com/in/elena-sterling | elenasterling.com
Professional Summary
SaaS-focused marketing leader with a 6-year track record of driving pipeline growth and customer acquisition for mid-market enterprise platforms. Expertise includes allocating multi-channel marketing budgets up to $2.4M, directing cross-functional teams of 8 across brand, product marketing, demand generation, and marketing operations. Orchestrated brand repositioning and demand-gen strategies that scaled annual recurring revenue (ARR) from $12M to $34M in 24 months. Proficient in HubSpot, Salesforce, Google Analytics 4, Marketo, and SEMrush.
Work Experience
Chief Marketing Officer — Vanguard Retail Technologies
Seattle, WA | January 2024 – Present
- Scaled marketing-sourced pipeline revenue by 44% in 18 months, implementing multi-touch attribution modeling and integrating Marketo with Salesforce.
- Allocated and managed a $2.4M omni-channel marketing budget, reducing customer acquisition cost (CAC) by 28% while increasing lead volume by 35%.
- Directed a cross-functional marketing team of 8 specialists in content, product marketing, SEO, and paid media, raising team retention to 100% over 2 years.
- Led a comprehensive brand repositioning strategy that expanded market share in the enterprise tier by 12% and secured 15 key media placements in 2025.
Director of Growth Marketing — Nexus Stream Analytics
Portland, OR | June 2020 – December 2023
- Grew monthly active users (MAUs) by 62% over 3 years through targeted paid search, display advertising, and search engine optimization (SEO) initiatives.
- Managed a $1.2M digital advertising spend across Google Ads and LinkedIn, improving return on ad spend (ROAS) from 2.1x to 3.8x.
- Built and launched an inbound content marketing engine that increased organic search traffic by 125% and generated 4,500 qualified leads.
- Partnered with product development teams to design in-app user onboarding funnels, boosting free-trial-to-paid conversion rates by 19%.
Education
Bachelor of Business Administration in Marketing
University of Portland · Portland, OR · 2020
Skills
Brand strategy, Growth marketing, Demand generation, Customer acquisition (CAC) optimization, Marketing-sourced pipeline, Multi-touch attribution, Team management, P&L management, HubSpot, Salesforce, Marketo, Google Analytics 4, Google Ads, SEMrush, LinkedIn Campaign Manager
Projects
Enterprise Tier Brand Launch
Role: Chief Marketing Officer
Tools: HubSpot, Salesforce, Google Analytics 4, LinkedIn Campaign Manager
Directed a 6-month product-led brand campaign that generated $4.2M in pipeline and closed 8 enterprise contracts worth $920,000 within 120 days.
Inbound Content Engine Revamp
Role: Director of Growth Marketing
Tools: WordPress, SEMrush, Google Search Console, Marketo
Led the restructuring of corporate blog and resource library, resulting in a 115% growth in organic traffic and a 34% increase in organic sign-ups in 9 months.
Certifications
- AMA Professional Certified Marketer (PCM) – Marketing Management (2021)
- HubSpot Marketing Software Certification (2020)
Additional information
- Languages: English (Native), French (Conversational)
- Volunteer Work: Mentored 12 student entrepreneurs at local startup incubators (2022-present)
- Availability: 4 weeks notice
Job Market Insights
Market data and opportunities for
Chief Marketing Officer
Job Market Insights
$190,000
-
$330,000
Avg:
$250,000
Growth Outlook:
The employment of advertising, promotions, and marketing managers is projected to grow 6% from 2024 to 2034, faster than the average for all occupations. The demand for Chief Marketing Officers is driven by the expansion of digital channels, marketing analytics, and the need for strategic brand integration in highly competitive global markets. C-suite marketing leaders will increasingly focus on aligning marketing investments with enterprise revenue and customer lifetime value.
6% growth over 10 years
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