Brand Manager

Brand Manager — Verdant Consumer Brands

Chicago, IL | January 2024 – Present

• Managed a $1.2M multi-channel marketing budget, allocating resources across digital, print, and social media campaigns to drive a 24% increase in online brand engagement and a 12% growth in retail sales velocity.
• Led a cross-functional team of 8 designers, writers, and digital marketers to launch 3 product line extensions, reducing average time-to-market from 9 months to 6.5 months and generating $1.8M in first-year revenue.
• Redesigned the digital asset management workflow using Bynder, reducing creative asset retrieval time by 35% for a team of 40 regional sales representatives and ensuring 100% compliance with updated brand guidelines.
• Utilized Brandwatch for weekly social listening and sentiment analysis, identifying a competitor pricing gap that was leveraged to capture an additional 3.5% market share in the organic snack category within 4 months.

Associate Brand Manager — Lumina Food & Beverage

Chicago, IL | August 2020 – December 2023

• Coordinated 6 seasonal influencer marketing campaigns, managing relationships with 25 external creators to increase brand impressions by 45% and drive a 14% lift in direct-to-consumer website traffic.
• Monitored and reported on weekly brand health tracking studies using SQL and Excel, identifying a 15% decline in regional brand awareness that prompted a targeted local radio campaign to recover sales by 8%.
• Collaborated with packaging design agencies to implement a sustainable packaging transition for 14 SKUs, reducing raw material packaging costs by 9% while maintaining on-shelf visual brand identity standards.
• Assisted in the onboarding of a new creative agency of record, drafting 12 campaign briefs and establishing a streamlined review process that reduced client-agency feedback cycles from 5 days to 2 days.

Brand strategy, Market research, Competitor analysis, Digital asset management, Social listening, Consumer insights, Influencer marketing, Budget forecasting, Vendor management, Brandwatch, Google Analytics, Bynder, Asana, SQL, Excel, Figma, Canva

Organic Product Line Launch

Role: Brand Manager

Tools: Brandwatch, Asana, Google Analytics, Bynder

Led the launch of an organic snack product line over 8 months, generating $2.4M in regional sales within 6 months and capturing 4.2% of market share.

Sustainable Packaging Rebrand

Role: Associate Brand Manager

Tools: Canva, Excel, Monday.com, Canto

Managed a packaging redesign for 14 SKUs to transition to 100% recyclable materials, reducing material costs by 9% and maintaining brand recall score of 94%.

• Certified Brand Manager (CBM) (2023)
• Professional Certified Marketer (PCM) – Brand Management (2022)

• Languages: English (Native), Spanish (Conversational)
• Affiliations: Member, American Marketing Association (AMA) (2021-present)
• Availability: 2 weeks notice