Professional Resume Template for
Brand Director
Clara A. Thorne
New York, NY
(212) 555-0184
clara.thorne@email.com
linkedin.com/in/clara-thorne | clarathorne.com
Professional Summary
Strategic Brand Director with 6 years of experience managing global brand equity, cross-functional campaign execution, and creative asset pipelines. Proven expertise in digital asset management (DAM) governance, social listening, and customer insight analytics. Successfully launched 3 high-impact brand campaigns, increasing brand recall by 28%, driving a 34% increase in digital channel revenue, and expanding retail market share by 4.8%. Proficient with Sprinklr, Google Analytics, Bynder, and Monday.com for tracking creative assets, analyzing consumer sentiment, and managing marketing budgets.
Work Experience
Brand Director — Vesper Consumer Goods
New York, NY | January 2024 – Present
- Managed a $4.5M annual marketing budget, allocating capital across digital, retail, and print channels to drive a 28% increase in brand recall and 14% growth in sales volume.
- Led a cross-functional creative team of 14 designers, copywriters, and agency partners to execute 3 product launches, reducing average time-to-market by 22 days.
- Established a centralized Digital Asset Management (DAM) workflow using Bynder, reducing creative asset retrieval times by 42% for a team of 120 regional marketing staff.
- Monitored brand health and consumer sentiment using Sprinklr, identifying 2 key competitive market gaps to launch a targeted campaign that captured 3.8% additional market share.
Brand Manager — Meridian Wellness Brands
New York, NY | August 2020 – December 2023
- Coordinated 5 multi-channel marketing campaigns with 3 external agencies, driving a 34% increase in direct-to-consumer digital revenue and 45% lift in social engagement.
- Analyzed weekly brand health trackers and consumer sentiment reports, implementing tactical adjustments that recovered a 9% decline in regional brand awareness.
- Collaborated with packaging design agencies to transition 18 SKUs to sustainable materials, saving $125,000 in packaging production costs over a 12-month period.
- Onboarded a new creative agency of record, drafting 15 comprehensive creative briefs and reducing draft approval cycles from 6 business days to 2.5 business days.
Education
Bachelor of Science in Marketing
Columbia University · New York, NY · 2020
Skills
Brand strategy, Brand positioning, Market research, Competitor analysis, Digital asset management, Social listening, Consumer insights, Influencer marketing, Budget forecasting, Vendor management, Sprinklr, Google Analytics, Bynder, Monday.com, SQL, Excel, Figma, Canva
Projects
Sustainable Packaging Rebrand
Role: Brand Manager
Tools: Canva, Excel, Monday.com, Bynder
Managed packaging redesign for 18 SKUs, reducing packaging production costs by $125,000 and maintaining a brand recall score of 94%.
Wellness Brand Refresh
Role: Brand Director
Tools: Sprinklr, Monday.com, Google Analytics, Bynder
Led an 8-month multi-channel rebrand campaign, generating a 28% increase in brand recall and capturing 3.8% additional market share.
Certifications
- Certified Brand Manager (CBM) (2023)
- Professional Certified Marketer (PCM) – Brand Management (2022)
Additional information
- Languages: English (Native), French (Conversational)
- Affiliations: Member, American Marketing Association (AMA) (2021-present)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Brand Director
Job Market Insights
$115,000
-
$195,000
Avg:
$150,000
Growth Outlook:
The demand for Brand Directors in the United States is projected to grow by 6% from 2024 to 2034, aligned with Advertising, Promotions, and Marketing Managers. As generative AI automates routine copywriting and basic social listening, senior leaders are increasingly valued for high-level brand strategy, emotional storytelling, and cross-functional agency management. Growth is concentrated in consumer packaged goods, technology, and healthcare sectors where market differentiation is critical. Candidates with strong data analytics skills and expertise in digital asset management will find the most favorable hiring environment.
6% growth over 10 years
Key Skills Required
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