Professional Resume Template for
Brand Designer
Julian T. Hayes
Seattle, WA
(206) 555-0143
julian.hayes@email.com
linkedin.com/in/julian-t-hayes | julianhayes.design
Professional Summary
Systems-oriented Brand Designer with a 5-year track record of building and scaling visual identity systems for high-growth tech companies and creative agencies. Proven success leading the redesign of 4 major corporate brands, increasing digital engagement metrics by 28% and digital asset production efficiency by 34% through custom Figma libraries. Skilled in collaborating with product, marketing, and executive stakeholders to translate complex business objectives into cohesive visual narratives and brand guidelines. Proficient in Figma, Adobe Creative Cloud, Cinema 4D, and HTML/CSS.
Work Experience
Brand Designer — Ember & Ash Design
Seattle, WA | January 2024 – Present
- Led the design of a comprehensive brand identity system for a SaaS platform with 500,000 active users, increasing brand recognition scores by 22% over 6 months.
- Created 12 modular component libraries in Figma used by a team of 15 designers, reducing visual asset production cycle times by 30% and eliminating design debt.
- Collaborated with the marketing team on 8 product launch campaigns, delivering 250+ custom digital assets that boosted click-through rates (CTR) by an average of 14%.
- Managed a visual asset library reorganization project covering 5,000+ files, reducing team asset retrieval times by 40% and saving 6 hours per week for 20 stakeholders.
Visual Designer — Nova Core Branding
Portland, OR | August 2021 – December 2023
- Developed brand guidelines and logo packages for 10 mid-market retail clients, resulting in an average 18% increase in client website engagement after implementation.
- Designed 45 print and digital marketing campaigns with budgets up to $80,000, achieving a 25% lower cost-per-lead average across all social media design collateral.
- Partnered with 3 web developers to redesign the company's agency website, reducing page bounce rates by 12% and increasing organic inbound design leads by 35%.
- Standardized presentation templates for the executive sales team of 8 reps, contributing to a 15% increase in pitch-to-close conversion rates over a 12-month period.
Education
Bachelor of Fine Arts in Graphic Design
University of Oregon · Eugene, OR · 2021
Skills
Brand identity, Typography, Layout design, Vector illustration, Brand strategy, Color theory, Design systems, Logo design, Motion graphics, Figma, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Cinema 4D, HTML, CSS
Projects
Fintech Platform Rebranding
Role: Lead Brand Designer
Tools: Figma, Adobe Illustrator, After Effects
Redesigned the visual identity for a fintech startup, which improved brand recall rates by 30% and assisted in raising a $12M Series A funding round.
Global Agency Brand System
Role: Brand Designer
Tools: Figma, Notion, Slack
Created a global brand asset management system for 8 regional offices, improving team reuse of digital brand assets by 45% within the first 3 months.
Certifications
- Adobe Certified Professional in Visual Design (2022)
- Google UX Design Professional Certificate (2023)
Additional information
- Languages: English (Native), French (Conversational)
- Awards: Winner of regional Graphic Design Merit Award (2022)
- Availability: 2 weeks notice
Job Market Insights
Market data and opportunities for
Brand Designer
Job Market Insights
$75,000
-
$110,000
Avg:
$92,000
Growth Outlook:
The demand for skilled Brand Designers in the United States continues to evolve, driven by a corporate shift toward unified digital presence and brand identity systems. While overall employment for graphic design is projected to grow 2% over the next decade, specialized brand design roles in tech and creative agencies see higher demand. Organizations prioritize strategic thinkers who can orchestrate visual brand architectures, implement cohesive systems, and adapt to AI-driven workflows. Designers who blend creative strategy with digital media proficiency command stronger job prospects.
2% growth over 10 years
Key Skills Required
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