Brand Consultant

Brand Consultant — Vanguard Branding Group

Boston, MA | August 2024 – Present

• Led brand repositioning initiatives for 4 mid-market DTC e-commerce clients, resulting in an average revenue increase of 22% and a 14% improvement in customer lifetime value over a 12-month period.
• Conducted 15 comprehensive market segmentation studies and competitor audits, identifying untapped niches that unlocked $450,000 in new annual recurring product line revenue for a retail partner.
• Collaborated with cross-functional design and copywriting teams to align visual identity updates, reducing asset revision cycles by 28% and accelerating campaign launch times by 10 days.
• Orchestrated brand health tracker surveys across a panel of 5,000 consumers, boosting brand recall scores by 18% and net promoter scores (NPS) by 12 points for a major food beverage client.

Brand Strategist — Elevate Marketing Solutions

Providence, RI | August 2021 – August 2024

• Developed brand architecture strategies for a consumer tech startup portfolio, consolidating 3 product divisions and saving $120,000 in redundant domain and marketing operational overhead.
• Analyzed consumer search queries and brand sentiment data across 8 digital channels, defining a target audience profile that increased digital marketing campaign click-through rates by 19%.
• Managed client onboarding for 12 accounts, translating business goals into brand briefs that reduced creative team misalignment and project scope creep incidents by 34% over 2 years.
• Coordinated local promotional events and influencer partnership campaigns with 25 key opinion leaders, expanding regional brand awareness by 16% and organic social media reach by 45,000 users.

Brand positioning, Brand architecture, Market segmentation, Competitive benchmarking, Consumer insights, Brand equity measurement, Qualitative research, Focus group facilitation, Go-to-market strategy, Tableau, Google Analytics, Brandwatch, Miro, Airtable, Microsoft Excel

DTC Apparel Brand Re-positioning

Role: Lead Brand Consultant

Tools: Tableau, Miro, Brandwatch, Slack

Guided the complete brand overhaul of a legacy outdoor apparel brand, resulting in a 26% increase in website traffic and a 14% growth in sales volume within 6 months of relaunch.

Tech Platform Brand Architecture Alignment

Role: Brand Strategist

Tools: Airtable, Google Analytics, Miro

Consolidated 4 sub-brands under a unified corporate brand identity, reducing marketing operational expenses by 15% and increasing brand cohesion scores by 22%.

• Professional Certified Marketer (PCM) - Marketing Management (2023)
• Brand Management Certificate (eCornell) (2022)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Mentoring aspiring marketing students through regional non-profits (2022-present)
• Availability: 3 weeks notice