B2B Marketing Manager

B2B Marketing Manager — Vortex Software Group

Boston, MA | January 2023 – Present

• Directed a $500,000 annual marketing budget to execute multi-channel demand generation campaigns, generating 14,200 marketing qualified leads (MQLs) and increasing pipeline revenue by 28%.
• Architected a comprehensive account-based marketing (ABM) framework for 45 target enterprise accounts, achieving a 34% increase in sales appointments and securing $1.2M in annual recurring revenue.
• Re-designed the lead scoring model within HubSpot and Salesforce, which improved lead-to-opportunity conversion rates by 19% and cut lead routing time from 24 hours to under 15 minutes.
• Led a team of 3 content marketers to produce 12 search-optimized whitepapers and case studies, boosting organic traffic by 42% and generating 2,500 organic leads over a 9-month period.

B2B Marketing Specialist — Lumen Tech Solutions

Austin, TX | July 2020 – December 2022

• Coordinated 18 digital advertising campaigns across LinkedIn and Google Ads, optimizing cost-per-acquisition (CPA) by 22% and generating over 8,500 new leads within 18 months.
• Coordinated and managed the execution of 8 high-impact B2B webinar programs, attracting 4,200 registrants, achieving a 45% attendee conversion rate, and contributing $380,000 in sourced sales pipeline.
• Implemented A/B testing on 25 landing pages and email newsletter templates, increasing click-through rates by 14% and registration conversion rates by 17%.
• Automated email nurture sequences using Marketo for a database of 30,000 contacts, improving average email open rates from 18% to 26% and click-to-open rates by 12%.

Demand generation, Account-based marketing (ABM), Lead scoring, Pipeline acceleration, Content marketing, Email automation, Landing page optimization, A/B testing, Marketing ROI analysis, Salesforce, HubSpot, Marketo, Google Analytics (GA4), LinkedIn Campaign Manager, Google Ads

Enterprise ABM Framework Deployment

Role: Lead Marketing Strategist

Tools: HubSpot, Salesforce, Demandbase, LinkedIn

Designed and executed a targeted ABM campaign for 30 high-value target accounts, achieving a 40% demo booking rate and sourcing $850,000 in pipeline within 6 months.

Lead Scoring and Routing Overhaul

Role: Marketing Operations Lead

Tools: Marketo, Salesforce, Slack, Zapier

Re-engineered lead routing logic and automated assignment rules, reducing lead-to-sales handover time from 18 hours to 8 minutes and increasing sales response rate by 32%.

• Forrester B2B Marketing Certification (2024)
• Certified ABM Practitioner (Momentum ITSMA) (2023)
• Google Analytics (GA4) Certification (2022)
• HubSpot Inbound Marketing Certification (2021)

• Languages: English (Native), French (Conversational)
• Professional Affiliations: Member, American Marketing Association (AMA) (2021-present)
• Interests: Digital privacy rights, content creation for local non-profit groups