Assistant Brand Manager

Assistant Brand Manager — Sterling Consumer Products

Chicago, IL | January 2025 – Present

• Co-managed a brand marketing budget of $450,000 across digital and social channels, shifting $80,000 from print to influencer marketing to improve conversion rates by 22%.
• Spearheaded the market launch of 3 organic product SKUs, coordinating with packaging and logistics to secure retail placement in 1,200 stores within 90 days of launch.
• Analyzed IRI and Nielsen syndicated sales data weekly to identify market share shifts, presenting strategic recommendations that recovered a 4% decline in regional sales.
• Led cross-functional design sprints with external creative agencies to redesign packaging for 12 core items, reducing material manufacturing costs by 8%.

Marketing Coordinator — Lumina Beauty Brands

Chicago, IL | June 2023 – December 2024

• Coordinated 5 seasonal digital marketing campaigns, writing copy and tracking performance metrics to increase brand website traffic by 34% over a 12-month period.
• Assisted in the execution of a nationwide consumer sample program, distributing 50,000 product trial kits and achieving an 18% post-trial purchase conversion rate.
• Maintained the marketing asset library and distributed promotional materials to 15 regional sales representatives, reducing collateral request lead times by 25%.
• Monitored brand social media channels using Hootsuite, analyzing engagement metrics to increase weekly audience interactions by 40% across Instagram and TikTok.

Nielsen and IRI sales data analysis, Brand positioning, Product lifecycle management, Cross-functional collaboration, Budget tracking, Competitor analysis, Digital campaign execution, Tableau, Salesforce Marketing Cloud, Hootsuite, Asana, Microsoft Excel, SQL

Eco-Friendly Line Launch

Role: Co-Lead Marketer

Tools: Salesforce Marketing Cloud, Tableau, Asana

Managed the digital launch campaign for a new sustainable packaging line, exceeding the initial sales target by 28% and acquiring 12,000 new customers in 60 days.

Retail Expansion Initiative

Role: Marketing Coordinator

Tools: Nielsen Nitro, IRI, Microsoft Excel

Analyzed regional demographic and sales trends to justify expanding retail distribution, resulting in our brand securing shelf space in 400 new grocery stores.

• Certified Brand Manager (CBM) - AIPMM (2025)
• HubSpot Inbound Marketing Certification (2024)

• Languages: English (Native), French (Conversational)
• Affiliations: Member, Association of International Product Marketing and Management (AIPMM)
• Availability: 2 weeks notice