Visionary Director

Visionary Director — Aether Creative Agency

San Francisco, CA | September 2023 – Present

• Directed a team of 14 designers and copywriters to launch 18 integrated digital marketing campaigns, resulting in a 28.5% average increase in customer acquisition for enterprise clients.
• Redesigned visual brand identity for a major consumer retail partner, growing social media impressions by 44.6% and digital-channel revenue by $1.8M over a 12-month period.
• Implemented AI-driven design tools and template libraries to reduce design production cycles by 32%, saving 12 hours of manual labor per designer weekly.
• Managed creative budgets up to $850,000, optimizing freelance talent allocation and licensing costs to reduce project expenditures by 16.4% while maintaining quality.

Creative Lead — Lumina Brand Studio

San Francisco, CA | October 2020 – August 2023

• Led creative direction for 12 major brand campaigns, collaborating with marketing teams to boost click-through rates by 22.4% and client website traffic by 35%.
• Created interactive digital assets and templates using Figma, reducing client feedback revision cycles by 40% and accelerating project delivery times by 8 days.
• Mentored 5 junior designers in brand consistency and UI design principles, helping 3 individuals secure promotions to mid-level roles within 18 months.
• Coordinated with external print vendors and digital developers to deliver 24 project packages on time, achieving a 98.2% stakeholder satisfaction rate.

Creative direction, Brand strategy, Digital design, Typography, User interface (UI) design, Adobe Creative Cloud, Figma, Cinema 4D, Midjourney, Project scheduling, Budget management, Team leadership, Multi-platform campaigns, Video production direction

Global Brand Rebranding Campaign

Role: Lead Creative Director

Tools: Figma, Adobe Illustrator, Cinema 4D, Slack

Managed the rebranding initiative for a consumer goods company, boosting web traffic by 42.6% and increasing brand recognition metrics by 18.4%.

Interactive Product Launch Showcase

Role: Creative Director

Tools: Figma, Cinema 4D, Adobe Premiere Pro

Guided the design and release of a digital launch showcase, securing 1.2M page views in 7 days and generating 4,200 product pre-orders.

• Certified Brand Manager (CBM) (2022)
• Adobe Certified Professional - Creative Cloud (2021)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Volunteer design consultant for local environmental nonprofit organizations (2021 – Present)
• Availability: 3 weeks notice