Senior Graphic Designer

Senior Graphic Designer — Vanguard Creative Labs

New York, NY | March 2021 – Present

• Led the creative execution of a global brand refresh across 5 product lines, resulting in a 34% increase in web traffic and a 22% improvement in customer engagement metrics.
• Directed a team of 6 designers to produce 250+ print and digital campaign assets quarterly, reducing design delivery turnaround time by 18% through optimized templates.
• Partnered with marketing leaders to design paid social and email campaign templates, resulting in a 15% increase in click-through rates and $1.2M in attributed revenue.
• Spearheaded the development of a centralized digital asset management (DAM) system, lowering design asset retrieval times by 40% for a marketing team of 45 professionals.

Graphic Designer — Aperture Brand Agency

Brooklyn, NY | September 2016 – February 2021

• Created print and packaging designs for 12 major retail accounts, enhancing shelf presence and increasing sales of key product lines by 16% within the first 6 months.
• Collaborated with copywriters and content strategists to build 85+ interactive digital reports and infographics, improving visitor dwell time on client websites by 25%.
• Managed client design projects from concept to final print production, maintaining 100% on-time delivery across 150+ individual assignments with budgets up to $80,000.
• Standardized production templates for promotional collateral, reducing external print production costs by 12% and ensuring absolute visual alignment across all channels.

Brand identity, Visual systems, Graphic design, Adobe Creative Cloud, Photoshop, Illustrator, InDesign, Figma, Typography, Print production, Package design, Digital marketing, Illustration, Creative direction, Team mentoring, Asset management, Cinema 4D, After Effects, Keynote

Global Brand Identity Revitalization

Role: Lead Designer

Tools: Adobe Illustrator, Photoshop, Figma, Brandfolder

Oversaw the redesign of all visual assets and style guidelines for a B2B SaaS provider, improving brand recall by 28% and unifying visual style across 4 global offices.

Eco-Friendly Packaging Launch

Role: Senior Designer

Tools: Adobe InDesign, Illustrator, Esko Studio

Designed sustainable packaging layouts for a line of 15 skincare products, resulting in a 20% reduction in packaging material cost and a 12% increase in retail placement.

• Adobe Certified Professional in Graphic Design & Illustration (Photoshop, Illustrator) (2018)
• AIGA Design Leadership Certificate (2022)

• Professional Affiliations: Active member of AIGA (American Institute of Graphic Arts) since 2016
• Technical Proficiency: Proficient in HTML/CSS and Webflow for front-end prototyping
• Availability: 2 weeks notice