Senior Product Manager

Customer-obsessed Senior Product Manager with 11 years of experience leading B2B SaaS and fintech products from discovery through scale, including two 0-to-1 launches that reached $18M ARR within 24 months. Owns end-to-end product strategy, roadmap prioritization, and cross-functional execution across engineering, design, and go-to-market teams of up to 40 people. Shipped features that cut customer churn by 31% and increased activation rates from 42% to 67%. Fluent in Amplitude, Mixpanel, SQL, Figma, Jira, and experimentation frameworks grounded in Jobs-to-be-Done and opportunity solution trees.

Senior Product Manager, Growth & Activation‍

Keystone Ledger — Austin, TX

March 2023 – Present

• Led repositioning of the self-serve onboarding flow for a payments API used by 12,000+ developers, lifting activation from 42% to 67% over three quarters through in-product guidance and sandbox improvements
• Owned a $4.2M annual P&L across three product lines; reallocated 35% of roadmap capacity toward retention bets after churn analysis showed activation-stage drop-off drove 61% of logo loss
• Partnered with the data science team to ship a pricing experimentation platform using Amplitude Experiment and internal feature flags, running 23 simultaneous tests and shortening the pricing-iteration cycle from 6 weeks to 9 days
• Rebuilt the product discovery process around opportunity solution trees; documented 140+ customer interviews in Dovetail and killed two planned epics worth ~4 engineer-months before a line of code was written
• Hired and mentored two mid-level PMs; both were promoted to Senior within 14 months, and one now owns the merchant-side checkout experience end-to-end

Product Manager → Senior Product Manager

‍Northwind Analytics — Austin, TX

August 2019 – February 2023

• Took the SQL notebook product from closed beta to general availability, growing from 180 to 4,400 weekly active analysts across 320 paying accounts and reaching $11M ARR in 22 months
• Reduced time-to-first-insight for new users from 18 minutes to under 4 by redesigning the dataset-connection flow with the design team after watching 40 usability sessions in UserTesting
• Launched a governance and permissions overhaul that unblocked six enterprise deals worth $2.8M in total ACV; shipped the work in seven sprints with a team of five engineers and one designer
• Set up the quarterly planning cadence across four pods, introducing RICE scoring and a lightweight opportunity-assessment template still in use by the product org today
• Drove a 24% reduction in P1 incident volume by pushing for an error-budget policy with engineering leadership, then negotiating roadmap space each quarter for reliability work

Associate Product Manager → Product Manager

‍Brightfield Financial — Chicago, IL

June 2015 – July 2019

• Managed the mobile deposit feature for a regional bank's consumer app (2.1M MAU); shipped check-image ML improvements that cut manual review rate from 14% to 3.6% and saved an estimated $1.1M annually in ops costs
• Ran the migration from a quarterly waterfall cadence to two-week sprints across two squads, which shortened average feature lead time from 140 days to 38 over 18 months
• Owned compliance-related product work for the CFPB Regulation E update, coordinating with legal, fraud ops, and three vendor teams to meet the deadline without shipping slippage
• Wrote the PRDs and acceptance criteria for 22 releases across card controls, disputes, and statements; built the internal templates still used by four downstream PMs
• Co-authored the first quarterly customer research program at the company, running 60+ interviews per quarter and feeding insights into a shared Confluence repository used by marketing and CX

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Bachelor of Science, Industrial Engineering (Minor: Economics)
University of Illinois Urbana-Champaign — Urbana, IL
Graduated: 2015

Product Strategy & Discovery‍

Roadmap planning, OKRs, RICE & WSJF prioritization, Jobs-to-be-Done, opportunity solution trees, PRD writing, product vision documents, competitive analysis, pricing & packaging, go-to-market planning

Analytics & Experimentation

‍SQL, Amplitude, Mixpanel, Heap, Looker, Mode, A/B testing, multivariate testing, cohort analysis, funnel analysis, statistical significance interpretation, retention modeling

Research & Design Collaboration

‍Customer interviews, usability testing (UserTesting, Maze), Figma, FigJam, Dovetail, journey mapping, wireframing review, survey design (Typeform, Qualtrics)

Execution & Delivery

‍Jira, Linear, Confluence, Notion, agile/scrum, kanban, dual-track discovery, engineering capacity planning, release management, incident retrospectives

Domain & Leadership

‍B2B SaaS, fintech, payments, developer tools, API products, PLG motions, enterprise sales partnership, mentoring PMs, stakeholder communication, executive storytelling

Self-Serve Pricing Experimentation Platform

• Role: Product lead partnering with data science and platform engineering to replace a manual pricing-test process
• Stack/Tools: Amplitude Experiment, internal feature flag service, Stripe, Looker, Python (data pipelines)
• Impact: Enabled 23 simultaneous pricing tests in the first quarter and shortened the iteration cycle from 6 weeks to 9 days, directly supporting a 14% lift in trial-to-paid conversion

Developer Onboarding Redesign (Payments API)

• Role: Sole PM on a three-engineer, one-designer pod; owned problem framing through launch
• Stack/Tools: Figma, Amplitude, Segment, Pendo, Jira, internal sandbox tooling
• Impact: Raised API activation from 42% to 67% within two quarters and reduced support tickets tagged "getting started" by 48%

SQL Notebook Governance & Permissions Overhaul

• Role: PM owning a 7-sprint cross-team initiative spanning product, security, and enterprise sales
• Stack/Tools: Postgres, OAuth 2.0/SAML, Okta, Jira, Confluence, stakeholder workshops
• Impact: Unblocked six enterprise deals totaling $2.8M in ACV and became a reference implementation for two subsequent security features

• Pragmatic Institute — Pragmatic Marketing Certified (PMC-III), 2022
• Reforge — Product Strategy Program, 2023
• Reforge — Experimentation & Testing Program, 2021
• Certified Scrum Product Owner (CSPO), Scrum Alliance, 2018
• Product School — Product Leadership Certificate (PLC), 2024

• Languages: English (native), Norwegian (conversational)
• Speaking & Writing: Guest speaker at Mind the Product Austin (2024); writes monthly on product discovery at medium.com/@marcushalvorsen (~3,200 subscribers)
• Availability: Open to hybrid roles in Austin or fully remote; willing to travel up to 15%

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