Senior Product Designer

Senior Product Designer — Apex Digital Systems

Austin, TX | March 2021 – Present

• Directed the end-to-end redesign of the core enterprise dashboard, coordinating with 3 product managers and 12 software engineers to reduce customer onboarding time by 34% and drive a 22% increase in monthly active users.
• Architected and governed an enterprise-wide design system in Figma, establishing 150+ reusable components that accelerated design prototyping speed by 45% and reduced frontend engineering implementation time by 30%.
• Spearheaded user research and usability testing initiatives with 45+ enterprise clients, converting qualitative insights into actionable wireframes that decreased shopping cart abandonment rates by 19%.
• Managed design QA processes and coordinated daily syncs across 3 product squads, optimizing design-to-dev handoffs and reducing design-related bug tickets by 28% while improving sprint target completion by 14%.

Product Designer — Vertex Labs

Dallas, TX | September 2014 – February 2021

• Designed a customer-facing mobile application from low-fidelity wireframes to production, which achieved 100,000+ downloads in the first 3 months and sustained a 4.8-star rating on the Apple App Store.
• Facilitated 30+ remote user interviews and card-sorting exercises to reorganize the platforms information architecture, reducing customer support inquiry rates regarding application navigation by 25%.
• Collaborated directly with engineering teams to build a responsive web interface using HTML and CSS, resulting in a 16% improvement in page loading speeds and a 12% increase in page-views per session.
• Developed interactive micro-interactions and high-fidelity motion prototypes using Principle, improving usability scores by 21% and increasing user interaction with secondary features by 18%.

User research, Wireframing, High-fidelity prototyping, Design systems, Information architecture, Usability testing, Interaction design, Mobile & Web design, Figma, Principle, ProtoPie, Adobe Creative Cloud, Miro, Zeplin, HTML, CSS

SaaS Analytics Dashboard Overhaul

Role: Lead Product Designer

Tools: Figma, Principle, Miro, Jira

Redesigned complex data visualization systems for 50,000+ daily active users, leading to a 35% reduction in user task completion time and a 22-point increase in System Usability Scale (SUS) score.

Checkout Flow Optimization

Role: Senior Product Designer

Tools: Figma, ProtoPie, Amplitude

Conducted A/B testing on 3 checkout variants with 10,000+ users, implementing interactive improvements that reduced cart abandonment by 16.5% and boosted transaction speed by 25%.

• Nielsen Norman Group (NN/g) UX Certification (2020)
• Interaction Design Foundation (IxDF) UX Certified (2016)

• Languages: English (Native), Spanish (Conversational)
• Speaking Engagements: Panelist at Austin Design Week (2022, 2023)
• Availability: 2 weeks notice