Professional Resume Template for
Marketing Finance Manager
Elena R. Sterling
San Jose, CA
(408) 555-0143
elena.sterling@email.com
linkedin.com/in/elena-sterling-finance | github.com/esterling-fin | elenasterling.com
Professional Summary
Systems-oriented Finance Manager with 6 years of expertise directing marketing budgets, forecasting ROI, and optimizing ad spend allocation across multi-channel campaigns. Competence includes constructing complex financial models in Excel, implementing SQL databases for spend tracking, and driving alignment between corporate Finance and global Marketing divisions. Reduced marketing customer acquisition cost (CAC) by 14% and improved advertising budget utilization efficiency by 18%. Proficient with Tableau, SQL, Salesforce, and NetSuite.
Work Experience
Marketing Finance Manager — Crestview Media Group
San Jose, CA | July 2023 – Present
- Direct a $12M annual digital marketing budget across search, social, and programmatic channels, reducing cost-per-acquisition (CPA) by 11% over 18 months.
- Constructed attribution-based financial models using SQL and Tableau to track customer lifetime value (LTV), increasing marketing campaign ROI by 16%.
- Partnered with marketing directors to reallocate $2.5M in underperforming ad spend, boosting digital subscription sign-ups by 22% within 6 months.
- Automated month-end marketing variance reporting processes using NetSuite, reducing reporting cycle time by 4 days per month.
Marketing Financial Analyst — Novus Tech Ventures
San Francisco, CA | August 2020 – June 2023
- Evaluated performance metrics for 15 marketing campaigns, identifying $450,000 in inefficient spend and saving 8% of the division's annual budget.
- Developed Excel financial models to forecast quarterly customer acquisition metrics, improving forecast accuracy from 82% to 95%.
- Coordinated with the growth marketing team of 8 specialists to evaluate promotional discount strategies, improving gross margin on promotions by 5%.
- Reconciled marketing purchase orders (POs) and invoices for 4 major agencies, identifying and resolving billing discrepancies totaling $120,000.
Education
Bachelor of Science in Finance
Santa Clara University · Santa Clara, CA · 2020
Skills
Financial modeling, Budget forecasting, Variance analysis, Customer acquisition cost (CAC) optimization, Return on investment (ROI) modeling, Customer lifetime value (LTV) estimation, SQL, Tableau, Excel (VLOOKUP, Pivot Tables, VBA), Salesforce, NetSuite, Multi-channel attribution, Vendor management, Cross-functional collaboration
Projects
Marketing Spend Attribution Engine
Role: Lead Financial Modeler
Tools: SQL, Tableau, Excel, Python
Built a multi-touch attribution model to analyze $8M in marketing spend, improving channel allocation accuracy and boosting conversion rates by 13%.
Agency Contract Renegotiation
Role: Finance Manager
Tools: Excel, Salesforce, NetSuite
Led cost audit of 3 digital marketing agency contracts, renegotiating service level agreements to save $140,000 in agency fees in FY24.
Certifications
- Certified Corporate FP&A Professional (FPAC) (2024)
- Certified Management Accountant (CMA) (2022)
Additional information
- Languages: English (Native), French (Conversational)
- Volunteer Work: Financial advisor for Silicon Valley Youth Development nonprofit (2021–Present)
- Availability: 3 weeks notice
Job Market Insights
Market data and opportunities for
Marketing Finance Manager
Job Market Insights
$85,000
-
$138,000
Avg:
$112,000
Growth Outlook:
The demand for Financial Managers in the United States remains robust, driven by the increasing complexity of regulatory environments and the need for data-driven strategic planning. As corporate marketing investments grow more complex, specialized Finance Managers will be needed to evaluate marketing spend and prove ROI. Employment for financial managers is projected to grow by 15% from 2024 to 2034, much faster than the average for all occupations.
15% growth from 2024 to 2034
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