Graphic Designer

Graphic Designer — Vanguard Design Studio

Chicago, IL | July 2023 – Present

• Led the visual redesign of 6 core consumer product packaging lines, improving shelf visibility and contributing to a 15% increase in regional retail sales over 12 months.
• Designed 40+ high-converting digital advertising campaigns and landing page assets, boosting overall click-through rates by 26% and increasing conversion rates by 12%.
• Collaborated with 5 cross-functional marketing teams to establish unified brand guidelines, reducing asset turnaround times by 20% and improving visual consistency across channels.
• Managed and mentored 2 junior designers on layout and typography principles, increasing the team's monthly asset production throughput by 25% while maintaining design standards.

Associate Graphic Designer — Apex Creative Agency

Evanston, IL | June 2021 – June 2023

• Created 150+ custom marketing assets and vector illustrations for e-commerce clients, increasing social media engagement rates by 34% across 8 active client campaigns.
• Refactored the agency's digital asset library and design templates, saving 8 hours of work per week for 10 designers and reducing project delivery times by 18%.
• Assisted in client pitch presentations by building 12 interactive mockups, helping secure 4 new major accounts worth a combined $180,000 in annual recurring revenue.
• Prepared and preflighted 50+ complex print and layout documents for production, reducing printer prepress error rates by 14% and minimizing material waste.

Brand Identity, Typography, Color Theory, Layout Design, Packaging Design, Vector Illustration, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, Premiere Pro, HTML/CSS, Print Production, Agile Design Sprints

Consumer Brand Overhaul

Role: Lead Visual Designer

Tools: Adobe Illustrator, Photoshop, Figma

Designed a comprehensive visual identity system for a retail brand, resulting in a 32% increase in digital brand awareness and a 14% growth in sales.

E-Commerce User Interface Redesign

Role: Graphic Designer

Tools: Figma, Adobe Creative Suite, CSS

Redesigned the mobile interface and promotional assets for an online retailer, leading to a 24% reduction in bounce rate and an 18% lift in conversion.

• Adobe Certified Professional in Graphic Design & Illustration (2022)
• Figma Professional Creator Certification (2023)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Provided pro-bono design services for 3 local food banks (2022-present)
• Availability: 2 weeks notice