Creative Director

Creative Director — Vanguard Brand Agency

New York, NY | August 2022 – Present

• Led a cross-functional team of 14 designers, copywriters, and developers to launch 8 digital branding campaigns, improving brand engagement by 28% and driving $2.4M in client revenue using Adobe Creative Cloud.
• Spearheaded visual design and content strategy for 12 social media product rollouts, accelerating creative asset production velocity by 35% through Figma template library standardization.
• Managed creative execution for 5 high-profile corporate rebrands, reducing client revision cycles by 40% and cutting project delivery times by 18 days utilizing Asana workflow automation.
• Directed the production of 200+ multi-channel advertising assets using generative AI prototyping tools, lowering freelance outsourcing costs by 30% while retaining brand guideline alignment.

Art Director — Beacon Digital Media

Boston, MA | June 2020 – July 2022

• Supervised a creative department of 6 visual designers to execute 15 digital marketing campaigns, boosting average campaign click-through rates by 22% via rigorous A/B testing on design components.
• Established a unified corporate brand style guide for an enterprise-level client, aligning marketing collateral across 4 product lines and reducing asset creation errors by 25%.
• Designed 45+ interactive web banners and high-converting email templates using HTML5 and CSS3, resulting in a 15% increase in lead generation and newsletter sign-ups over 12 months.
• Coordinated with 3 external photography and print vendors to produce physical marketing assets under budget, saving $45,000 in annual printing and distribution overhead costs.

Creative direction, Brand strategy, Typography, Graphic design, Visual storytelling, Campaign development, Copywriting oversight, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, Midjourney, Asana, HTML5, CSS3, Keynote

Global Brand Refresh

Role: Lead Creative Director

Tools: Figma, Adobe Creative Cloud, Slack, Asana

Directed the 6-month visual brand overhaul for a SaaS provider, delivering 150+ assets 2 weeks early and increasing web traffic conversion by 26%.

Interactive Product Launch Campaign

Role: Art Director

Tools: HTML5, CSS3, Adobe Photoshop, Figma

Designed a microsite and advertising assets for a consumer electronics launch, achieving 1.2M page views and boosting product pre-orders by 30%.

• Adobe Certified Professional in Visual Design (2021)
• AIGA Design Business Professional Certificate (2023)

• Languages: English (Native), French (Conversational)
• Volunteer Work: Mentoring aspiring student designers through the local AIGA chapter (2022-present)
• Availability: 3 weeks notice